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He Desheng thought for a moment and said, “I think he most likely won’t do that. The reason why Cold-Faced Lady has such a high valuation is because investors pay a lot of attention to it. If Meng Chang doesn’t continue to spend money to maintain its popularity, the investors’ interest would weaken and they would fall into a vicious cycle.”

“That’s the real danger for Meng Chang.”

Pei Qian listened quietly, still confused.

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He Desheng and Jing Haibing could not come up with an explanation either. They could only say that the cold-faced lady was currently in a very critical period.

If a large sum of money was injected to push up the valuation and restore the confidence of the investors, the Cold-Faced Lady might be praised to the skies. However, on the other hand, if the investors were to watch, the Cold-Faced Lady’s capital chain might very quickly have problems and could only go bankrupt.

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Earning huge profits and incurring crazy losses were all in the blink of an eye.

That made Pei Qian feel like he could not make a decision. He was afraid that the Cold-Faced Lady would really take off if he invested more money in the game; however, if he were to walk away from this investment, he was afraid that he would incur a once-in-a-lifetime-opportunity to incur losses.

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Suddenly, Pei Qian had an idea. He asked, “How much does Cold-Faced Lady spend on marketing every week?”

Jing Haibing thought for a while. “On average... less than a million yuan per week. However, some marketing activities are done monthly, such as finding endorsements and shooting advertisements. The expenses are huge. However, there are many other daily expenses of the shop.”

Pei Qian pressed on. “If we give him one million yuan a week, would that be enough to extend the Cold-Faced Lady’s life without making it explode in popularity?”

Jing Haibing was a little confused. After some thought, she replied, “In theory, yes. However, I don’t know how to run a business, so I can’t guarantee it.”

Pei Qian felt that he could give it a try and said, “Alright, He Desheng, pay attention to the Cold-Faced Lady. If you find out that he really has no more money, invest one million yuan per month to help him extend his life. However, if you find any signs of others wanting to invest, stop immediately.”

He Desheng felt a little dizzy. He did not know what Boss Pei was up to.